The classic truck market has experienced remarkable growth over the past few years, with fully restored vintage pickups commanding impressive prices at major auction houses. Whether you're considering purchasing a restored classic truck or planning to sell one, understanding current market values is essential for making informed decisions. This comprehensive guide explores the price ranges for fully restored vintage trucks based on recent auction results from Barrett-Jackson, Mecum, Bring a Trailer, and other leading platforms.
Understanding the Restored Truck Market
Before diving into specific price ranges, it's important to understand what drives values in the restored vintage truck market. Classic truck listings on major auction sites range from as low as $350 to as high as $3,400,000, though most transactions fall within more moderate ranges.
The definition of "fully restored" can vary significantly. Some trucks receive frame-off restorations that return them to factory specifications, while others are transformed into restomods with modern powertrains and amenities. Custom builds with significant modifications typically command different prices than original restorations, and the level of craftsmanship plays a crucial role in final values.
Chevrolet C10 and GMC Trucks: The Market Leaders
Chevrolet C10 trucks consistently rank among the most popular and valuable vintage trucks at auction. These iconic American pickups have developed a devoted following and represent the largest segment of the classic truck market.
Standard Restored C10 Prices
For well-restored Chevrolet C10 trucks in driver-quality condition, prices typically range from $30,000 to $70,000. A 1970 Chevrolet C10 pickup sold for $121,000 at Barrett-Jackson Scottsdale in January 2024, demonstrating the premium that highly modified examples can achieve.
High-End Custom Builds
Custom C10 builds with modern drivetrains and premium components command significantly higher prices. A 1969 Chevrolet C10 Super Cheyenne Custom Pickup sold for $165,000 at a 2024 Barrett-Jackson auction. At the 2024 Scottsdale Fall Auction, a 1971 Chevrolet C10 Custom Pickup with a supercharged LSX engine sold for $214,500, while a 1965 Chevrolet C10 Custom Pickup known as "Cooked" achieved $205,700.
The most extreme custom builds reach stratospheric prices. The famous "C10 Slayer," a world-famous 1965 Chevrolet C10 6x6 pickup powered by a 900hp LSX engine, sold for $330,000 at Barrett-Jackson's 2024 Scottsdale Fall auction, establishing a benchmark for high-end custom truck builds.
Square Body Trucks (1973-1987)
The 1973-87 Square Body trucks are gaining momentum each year, and collectors can still get a C10 in great shape for reasonable prices. These trucks typically sell in the $25,000 to $60,000 range for quality restorations, with exceptional examples reaching $80,000 to $100,000.
Ford F-Series Trucks: America's Workhorse
Ford F-Series trucks, particularly F-100 models from the 1960s and 1970s, represent another cornerstone of the classic truck market.
Fifth Generation F-100 (1967-1972)
The average sale price of a Ford F-100 5th Generation is $31,187, though this encompasses a wide range of conditions. The highest recorded sale was $270,000 for a 1970 Ford F-100 4×4, while restored examples in excellent condition typically sell between $40,000 and $80,000.
Second Generation F-Series (1953-1956)
Earlier Ford trucks from the 1950s command premium prices due to their iconic styling and relative rarity. The average price of a Ford F-Series 2nd Generation is $50,366. The highest recorded sale was $550,000 for a 1956 Ford F-600 Custom Pickup, though this represents an exceptional custom build rather than a typical restoration.
Sixth Generation F-100 (1973-1979)
The "Dentside" F-100 trucks from this era are gaining popularity among collectors. The average price of a Ford F-100 6th Generation is $23,964, with the highest recorded sale reaching $110,000 for a 1973 Ford F-100 Custom Pickup. Quality restored examples typically sell in the $30,000 to $60,000 range.
Custom and Restomod F-Series
High-quality custom Ford builds command premium prices. A 1956 Ford F-100 Custom Pickup known as "Blue Shadow" sold for $214,500, while a 1972 Ford F-250 Custom Pickup with a new 7.3-liter Godzilla engine and 10-speed automatic transmission achieved $233,200.
Dodge D-Series and Power Wagons: The Value Alternative
Dodge trucks have historically been undervalued compared to their Chevrolet and Ford competitors, but recent auction results show increasing collector interest and stronger prices.
Overall D-Series Market
The average price of a Dodge D Series is $24,662, making them attractive alternatives for collectors seeking value. However, exceptional examples can reach much higher prices. The highest recorded sale was $330,000 for a 1965 Dodge D200 Custom Pickup, demonstrating that premium Dodge builds can compete with the best from any manufacturer.
Second Generation D-Series (1965-1971)
The average price of a Dodge D Series 2nd Generation is $20,877. The highest recorded sale for this generation was $104,500 for a 1967 Dodge D-200 Custom Pickup. Well-restored examples typically sell between $20,000 and $50,000, offering excellent value for collectors.
Third Generation D-Series (1972-1980)
The rounded-style third-generation Dodge trucks are increasingly sought after. The top sale price was $81,400 for a 1979 Dodge W150 Power Wagon Custom Pickup. Standard restored examples generally sell in the $18,000 to $45,000 range, while special models like the Lil' Red Express and Warlock command premiums.
Toyota and Import Trucks: The Rising Stars
Japanese trucks, particularly Toyota models, are experiencing rapid appreciation as collectors recognize their legendary reliability and unique styling.
Toyota Pickup/Hilux
The average price of a Toyota Pickup is $18,630, but pristine examples and desirable configurations command much more. The highest recorded sale was $110,000 for a 1985 Toyota SR5 Pickup.
First-generation 4x4 Toyota trucks are particularly desirable among collectors, with clean examples selling between $25,000 and $60,000. Standard two-wheel-drive models in good condition typically range from $15,000 to $35,000.
Market Trends for Japanese Trucks
Toyota Land Cruisers are among the more popular classic SUV examples at auction, and this enthusiasm extends to vintage Toyota pickups. Clean, original examples are becoming increasingly difficult to find, driving prices upward for well-maintained trucks.
Early 2000s Trucks: Emerging Collectibles
A new segment of the market focuses on trucks from the late 1990s through mid-2000s, which combine classic appeal with modern reliability.
Ford Super Duty with 7.3L Power Stroke
The 1999-2003 Ford F-250 and F-350 Super Duty trucks equipped with the 7.3L Power Stroke diesel are already commanding strong prices. Clean, low-mileage examples regularly sell for $40,000 to $75,000, with exceptional specimens exceeding $100,000.
GMT800 Platform (1999-2006)
Chevrolet Silverado and GMC Sierra 1500 trucks from this era represent excellent future collectibles. Special editions like the Silverado SS are appreciating, with values ranging from $25,000 to $50,000 for pristine examples.
Dodge Ram with Cummins Diesel
Second-generation Ram trucks (1994-2002) with Cummins diesel engines are highly sought after, particularly the 12-valve models from 1994-1998. Prices range from $30,000 to $60,000 for well-maintained examples, with perfectly restored trucks occasionally exceeding $70,000.
Ford Bronco: The Premium Classic SUV
While technically an SUV rather than a pickup, the Ford Bronco deserves mention due to its strong market performance and truck-based platform.
Early Broncos continue to see prices skyrocket, with one 1970 Bronco listed for nearly $250,000, and first-generation Broncos from professional restoration companies commanding prices that make the traditional Bronco look relatively affordable. Prices for the early Broncos continue to escalate regardless of whether it's a project or a complete build.
Standard restored first-generation Broncos (1966-1977) typically sell between $60,000 and $150,000, depending on condition and specifications. Four-wheel-drive models with desirable options command premiums over base models.
Factors Affecting Auction Prices
Several key factors influence the final auction price of restored vintage trucks:
Build Quality and Documentation
Professional frame-off restorations with detailed documentation command the highest prices. Trucks built by renowned shops or featured in major automotive publications typically achieve premium results.
Originality vs. Modification
Numbers-matching original trucks appeal to purists and often command strong prices, particularly for rare configurations. However, high-quality restomods with modern drivetrains and amenities can exceed original restorations in value, especially at no-reserve auctions like Barrett-Jackson.
Desirability Factors
Short-bed configurations, stepside beds, four-wheel drive, V8 engines, and special editions consistently achieve higher prices than long-bed, two-wheel-drive, six-cylinder base models. Color choice also matters, with classic hues like red, blue, and turquoise typically more desirable than beige or brown.
Provenance and History
Trucks with celebrity ownership, documented history, competition history, or media exposure command premiums. The "C10 Slayer" achieved its record price partly due to its YouTube fame and upcoming inclusion in video games and Hot Wheels products.
Market Timing
Between the Kissimmee and Arizona auctions in 2025, there was a slight bump in sell-through rate (83 percent vs. 80 percent in 2024), but a 10 percent drop in average sale price ($83,304 vs. $93,037), demonstrating that market conditions fluctuate. January auctions in Arizona and Florida typically see the strongest activity and prices.
Auction Platform Differences
Different auction platforms serve different market segments and achieve varying results:
Barrett-Jackson
Barrett-Jackson's no-reserve policy and extensive television coverage create a unique selling environment. At Barrett-Jackson, seven of the top 10 non-charity sales were supercars and hypercars built after 1987, but the platform remains strong for high-end custom trucks. The entertainment-focused atmosphere often drives emotional bidding and strong prices for exceptional vehicles.
Mecum Auctions
Mecum handles higher volumes and appeals to a broad collector base. The platform is known for offering everything from affordable project vehicles to high-end collectibles, providing good opportunities for both buyers and sellers across price ranges.
Bring a Trailer
This online platform has revolutionized the classic vehicle market, offering a more transparent, data-driven approach. Detailed photography, comprehensive descriptions, and active commenting create an engaged community. Bring a Trailer typically achieves strong results for well-documented, authentic vehicles.
Traditional Auction Houses
RM Sotheby's, Bonhams, and similar houses focus on higher-end collectibles and typically handle fewer trucks compared to cars. When trucks appear at these venues, they're usually exceptional examples commanding premium prices.
Price Ranges by Category
To summarize the market, here are general price ranges for fully restored vintage trucks in 2024-2025:
Entry-Level Restored Trucks ($15,000-$35,000)
- Late 1970s to 1980s Chevrolet/GMC trucks
- 1970s-1980s Ford F-150 and F-250 trucks
- Dodge D-Series in good driver condition
- Two-wheel-drive configurations
- Six-cylinder or small V8 engines
- Long-bed configurations
Mid-Range Restored Trucks ($35,000-$75,000)
- 1967-1972 Chevrolet C10 short-bed trucks
- 1960s-early 1970s Ford F-100 trucks
- First-generation Toyota 4x4 pickups
- Quality frame-off restorations
- Desirable options and configurations
- Professional paint and interior work
Premium Restored Trucks ($75,000-$150,000)
- Exceptional 1960s Chevrolet C10 trucks
- Rare and desirable Ford F-100 models
- High-quality professional restorations
- Documented provenance
- Show-quality finish
- Rare options and configurations
Ultra-Premium and Custom Builds ($150,000+)
- Professional restomod builds
- Celebrity-owned vehicles
- Featured in media or publications
- One-of-a-kind custom trucks
- Extensive modern upgrades
- Award-winning builds
Investment Considerations
For those viewing restored vintage trucks as investments, several considerations are important:
Appreciation Potential
Classic trucks, especially Chevrolet C10s and GMC trucks, consistently rank among the top vintage cars, accounting for a large number of auction lots. Well-bought trucks have shown steady appreciation, particularly for desirable configurations purchased below market value.
Liquidity
The classic truck market offers better liquidity than many other collector vehicle segments. The large community of enthusiasts and multiple selling platforms mean properly priced trucks typically find buyers within reasonable timeframes.
Ownership Costs
Restored trucks require ongoing maintenance, insurance, and storage. Factor these costs into any investment analysis. Trucks kept in climate-controlled storage and driven occasionally maintain value better than those subjected to harsh conditions or heavy use.
Market Cycles
Like all collectibles, classic trucks experience market cycles. Purchasing during softer market periods and selling during strong markets can significantly impact returns. However, buying vehicles you genuinely enjoy ensures satisfaction regardless of market fluctuations.
Tips for Buying at Auction
If you're planning to purchase a restored vintage truck at auction, consider these strategies:
Do Your Research
Study recent comparable sales to understand fair market value. Review auction archives, subscribe to price guides like Hagerty Valuation Tools, and join online communities to stay informed about market trends.
Inspect Thoroughly
Whenever possible, inspect vehicles in person before bidding. Look for rust, quality of restoration work, mechanical condition, and authenticity of parts. For remote purchases, request additional photos and videos, or hire a professional inspector.
Set a Maximum Bid
Determine your maximum bid before the auction begins and stick to it. Auction fever can lead to emotional decisions and overpaying. Remember that buyer's premiums (typically 8-10%) add to the hammer price.
Understand Terms and Conditions
Different auction houses have varying terms regarding payment, transport, and guarantees. Read all conditions carefully before bidding, and ensure you understand the timeline for payment and vehicle removal.
Consider Additional Costs
Factor in transportation costs, which can range from $1 to $3 per mile for enclosed transport. Insurance, registration, and any necessary post-purchase work should also be included in your budget.
Tips for Selling at Auction
For those considering selling a restored truck at auction:
Choose the Right Venue
Select an auction house that matches your truck's market position. High-end custom builds may perform better at Barrett-Jackson, while authentic restorations might achieve strong results at Mecum or through Bring a Trailer.
Timing Matters
The January auctions in Arizona and Florida typically see the strongest attendance and prices. Consider seasonal factors and current market conditions when selecting an auction date.
Presentation is Critical
Professional photography, detailed descriptions, and documentation of the restoration process can significantly impact bidding. Invest in quality presentation materials and be transparent about the vehicle's condition and history.
Set Realistic Expectations
Work with the auction house to set a realistic reserve (if applicable) based on recent comparables. Overpriced reserves can result in no-sales, wasting entry fees and potentially stigmatizing the vehicle.
Have Documentation Ready
Organize all receipts, build photos, manuals, and other documentation. Comprehensive records justify asking prices and give bidders confidence in their purchases.
Conclusion: A Strong and Growing Market
The market for fully restored vintage trucks remains robust, with prices spanning from affordable entry-level restorations to six-figure custom builds. The average price of all Classic Trucks for sale on Classics on Autotrader is $38,299, providing a useful benchmark for the overall market.
Whether you're drawn to affordable Dodge D-Series trucks in the $20,000 range, mid-market Chevrolet C10s around $50,000, or premium custom builds exceeding $200,000, there's a segment of the market for every budget and taste. The key is understanding what drives value in each category and making informed decisions based on recent auction results and market trends.
As the classic truck market continues to mature, we're seeing increasing sophistication in valuations, stronger prices for exceptional examples, and growing interest in previously overlooked models. The combination of nostalgia, mechanical simplicity, and strong community support suggests that classic trucks will remain desirable collectibles for years to come.
For both buyers and sellers, staying informed about market trends, understanding what drives values, and working with reputable auction houses ensures the best possible experience in this exciting and dynamic market. Whether you're pursuing a passion for automotive history or seeking a sound investment, the restored vintage truck market offers opportunities for enthusiasts at every level.